Location-based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location. As Google’s search algorithm evolves, it increasingly creates location-based search results for more generic topics. For instance, if you search for “restaurants” while sitting in a specific location, Google tailors the results accordingly. Desktop searches return restaurants in the broader local area, while mobile searches show restaurants in close proximity. Google believes that intent differs between desktop and mobile users: those on desktops are more likely to be researching, while mobile users seek immediate results.

Three tips to get started with location-based SEO

1. Target Location-Specific Keywords: The most powerful way to overcome keyword competition is by focusing on location-based keywords. This strategy is straightforward and can benefit almost any company. For example, if you’re a plumber in London, consider targeting keywords like “plumber in London” or “plumber near me.” By doing so, you’ll attract local traffic with a higher likelihood of converting. Local searchers are often in the consideration or purchase stage of the buyer’s journey.
2. Create SEO-Optimized URLs: When structuring your website URLs, include geographic-targeted keywords related to your business or services. For instance, if you’re a bakery in Rio de Janeiro, use URLs like “yourbakery.com/rio-de-janeiro-cakes” or “yourbakery.com/brazil-pastries.” These URLs not only improve your local SEO but also provide clarity to users about your offerings.
3. Leverage Google My Business: Set up and optimize your Google My Business (GMB) profile. Ensure that your business information (name, address, phone number) is accurate and consistent across all platforms. Encourage customers to leave reviews on your GMB listing, as positive reviews can boost your local visibility. Additionally, use relevant categories and add high-quality images to enhance your profile.

Remember that while location-based search terms may have lower search volumes, they carry significant intent and can drive traffic that’s more likely to convert. So, whether you’re a local business or a national brand with multiple locations, incorporating location-based SEO into your strategy can help you rise above the competition and connect with your target audience. 🚀

Tactics to increase your score

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Talk about possible locations via blog

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Have web pages targeted to local audiences

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Understanding the scoring system

Location-based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location. As Google’s search algorithm evolves, it increasingly creates location-based search results for more generic topics. For instance, if you search for “restaurants” while sitting in a specific location, Google tailors the results accordingly. Desktop searches return restaurants in the broader local area, while mobile searches show restaurants in close proximity. Google believes that intent differs between desktop and mobile users: those on desktops are more likely to be researching, while mobile users seek immediate results.

Need Local SEO Assistance?

Location-based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location. As Google’s search algorithm evolves, it increasingly creates location-based search results for more generic topics. For instance, if you search for “restaurants” while sitting in a specific location, Google tailors the results accordingly. Desktop searches return restaurants in the broader local area, while mobile searches show restaurants in close proximity. Google believes that intent differs between desktop and mobile users: those on desktops are more likely to be researching, while mobile users seek immediate results.